Why Professional Photography Is the Smartest Investment a Realtor Can Make
Pierre Perlain Pierre Perlain

Why Professional Photography Is the Smartest Investment a Realtor Can Make

In real estate, first impressions happen online. Nearly every buyer begins their search on the internet, scrolling through countless listings where only the most eye-catching images stand out. According to Matterport, listings that feature high-quality photography get up to 61% more views and can sell up to 32% faster than those with basic photos.

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Capture the Season: Why Fall Imagery Sells Mountain Real Estate Faster
Pierre Perlain Pierre Perlain

Capture the Season: Why Fall Imagery Sells Mountain Real Estate Faster

Fall in Western North Carolina is one of the most powerful times to market a property. The mix of crisp air, golden light, and colorful mountains naturally draws attention — not just from locals, but from thousands of visitors exploring Asheville and Hendersonville during leaf season. Many of those visitors aren’t just here for the views; they’re potential future residents who fall in love with the area this time of year.

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How to Prepare a Home for a Real Estate Photo-shoot
Pierre Perlain Pierre Perlain

How to Prepare a Home for a Real Estate Photo-shoot

When preparing a home for real estate photos, you want to let the property’s strengths shine through without distractions. Cleanliness and de-cluttering matter more than you might expect. According to Zillow’s Agent Resources, clearing surfaces, opening blinds for natural light, and staging rooms to highlight flow and space can make a huge difference.

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How Aerial Imagery Elevates Real Estate Marketing
Pierre Perlain Pierre Perlain

How Aerial Imagery Elevates Real Estate Marketing

In Asheville and Western North Carolina, where scenery and lot size are often key selling points, aerial photography can highlight what makes a property really unique. By showing every detail from the best angle, aerial imagery helps listings capture attention, generate more interest, and sell faster.

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