How Aerial Imagery Elevates Real Estate Marketing

Written By Pierre Perlain

In today’s real estate market, first impressions are everything. Buyers are forming opinions about a property long before they step inside, and visuals are often the deciding factor in whether they reach out to schedule a showing. While traditional ground-level photography has always been essential, aerial imagery is transforming the way both residential and commercial properties are presented.

Aerial imagery has become an essential tool for real estate professionals, offering buyers a perspective that ground-level photography cannot capture. By providing expansive views of a property, including its layout, landscaping, and surrounding neighborhood, aerial shots give potential buyers a clearer understanding of the home’s full context. For larger homes, land parcels, and commercial properties, this perspective is valuable. It allows buyers to see relationships between the property and nearby amenities, roads, and natural features (Matterport, 2024)

The National Association of Realtors reports that high-quality visuals are critical in the home-buying process. All buyers used the internet to search for homes, and 41% identified photos as the most valuable content on listing sites (NAR, 2024). Listings with compelling visuals consistently generate more interest and engagement. This makes aerial photography a strategic investment for agents looking to attract attention and facilitate faster, more informed buying decisions.

Aerial photography also strengthens a listing’s competitive edge in crowded markets. Properties with aerial images receive significantly higher engagement, helping listings stand out and convey a sense of professionalism that builds trust with clients (Matterport, 2024). By highlighting features like lot size, scenic views, and property orientation, aerial imagery not only informs buyers but also enhances the perceived value of a property, ultimately supporting higher sale prices and faster closings. Beyond facts and figures, high-quality visuals tell a story. Sweeping views of the mountains, lush gardens, or well-planned outdoor spaces give potential buyers a connection to the property before they even visit.

In Asheville and Western North Carolina, where scenery and lot size are often key selling points, aerial photography can highlight what makes a property really unique. By showing every detail from the best angle, aerial imagery helps listings capture attention, generate more interest, and sell faster. At GrizzlyAir LLC, we specialize in both aerial and ground-level real estate photography, delivering professional, high-quality visuals tailored to showcase each property’s strengths. Our competitive rates and local expertise make it easy for agents and property owners to elevate their listings and stand out in the market.

asheville-skyline-downtown-aerial

References

Pierre Perlain
Previous

How to Prepare a Home for a Real Estate Photo-shoot